During our recent Adcanvas Platform Update webinar session we received some great questions from attendees. We've transcribed them and the responses below.
If you would like to check out this or future webinars, you can head over to the NEXD Webinar page, here.
Q: Can you use multiple CTA types with a single image?
A: Currently Adcanvas only supports one click action type per image, however you can use multiple CTA types across a single creative by applying a different function to each asset.
Q: Does the Map CTA support international locations?
A: Yes. Adcanvas uses the Google search system when adding locations. So, anywhere that appears on Google Maps can be added to the Map CTA function, including businesses, addresses and latitude / longitude coordinates.
Q: Is it possible to upload a file containing many addresses for the Map CTA?
A: We aim to have a CSV upload option for quickly adding multiple addresses shortly after the main release.
Q: When sharing to Facebook, will the user need to login every time?
A: Adcanvas will use the current active Facebook account that is logged in to that device. If the user is not already logged in, only then will they need to enter their details.
Q: Is it possible to make changes to published campaigns?
A: Yup. It is now possible to make changes to your assets once you have published your campaign. The only limitation being that you cannot change the template type – only the assets used in that creative.
Q: Can the secondary CTA functionality (share, save etc) be disabled?
A: At this stage it is not possible to disable the secondary CTA functionality. If this is something you would like to see included in a future release, please let us know.
Q: When you share from the ad, what is it that is being shared?
A: When sharing the ad from the secondary CTA function, the primary URL (if selected) will be shared. In the case of the other CTA types, the fallback URL will be shared.
Q: What image is used when sharing to social media?
A: The image will be pulled directly from the primary or fallback URL. If the page in question includes the
og:image metatag, that image will be used. If
og:image is not defined, then the first image found on the page will be use instead. If you need to know some more about
og:image (or the Open Graph metadata standard in general) please see here.
Q: Is it possible to include #hashtags when sharing to social media?
A: When sharing using the secondary CTA function, all of the data is pulled directly from the specified URL. While it is technically possible to include predefined text when the user shares the ad to their social media account, this feature will not be available at launch. If you would like to see this option included in a future release, please let us know.