Engagement is an important metric to help you understand how your audience is responding to your Adcanvas creatives.
It's possible to view engagement for your campaigns and individual creatives, giving you insights on how they're performing, beyond simple CTR and impression counts.
But what is an engagement?
The range of different interaction types mean that engagement needs to calculated differently for different template types.
Currently, these template types are:
Movement, touch and view
Movement templates, those that rely on the device's gyroscope for interactions, count engagement when 70% of the image or images are viewed by the user.
Example: Horizontal Panorama: the user must tilt their device so that >70% of the creative is viewed.
Touch templates, like Scratch and Pixel pages, where the user needs to use their finger to interact with the ad count engagement when the desired touch action has been performed.
Example: Scratch: the user must move their finger across the screen, "scratching off" the overlay layer, to reveal the background image.
Video advertisements class and engagement once at least 3 seconds of the video has been viewed.
All engagement statistics are based on unique sessions.
If the user interacts with the creative multiple times in the same session, Adcanvas only counts a single engagement.
Should the user see and engages with the ad again later (either on the same channel or elsewhere), then that will be counted as a new engagement.